LED BY RICK MURRAY & MERCEDES SMITH
Our role as communicators is essentially to reach and inspire people to act through a strong, compelling narrative. But the process of how we develop, tell and share our stories is going through a fundamental change, driven largely by a new media landscape and the advent of new technology. Join Rick Murray, NATIONAL's, Managing Partner and Chief Digital Strategist, and Mercedes Smith, Content Strategist, for a discussion on what these changes mean for communicators. They will also share practical tips how to deliver the right story in the right context to the right people at the right time.