Our role as communicators is essentially to reach and inspire people to act through a strong, compelling narrative. But the process of how we develop, tell and share our stories is going through a fundamental change, driven largely by a new media landscape and the advent of new technology. Join Rick Murray, NATIONAL's, Managing Partner and Chief Digital Strategist, and Mercedes Smith, Content Strategist, for a discussion on what these changes mean for communicators. They will also share practical tips on how to deliver the right story in the right context to the right people at the right time.
BUILDING YOUR PERSONAL BRAND
As a young communications professional, you're focused on developing your craft and building profile and awareness for your company, agency or organization. But with more and better opportunities than ever before, are you taking the time to build your own personal brand? Join Kim West, NATIONAL Partner and Chief Client Officer, and Joanna Wilson, Senior Vice President of NATIONAL's Healthcare Practice, for an interactive discussion on what it takes to become an industry leader, how to get recognized for your expertise, ideas and skills, and what channels to use to help build your personal brand.
MIXING THE SCIENCE WITH THE ART
Until recently, communicators had little to rely on but their experience and gut feel that their ideas and marketing campaigns would lead to measurable success. Advances in analytics and online search tools now make it possible to arrive at data-driven decisions before launching any new program, increasing the likelihood of success and a positive return on investment. Join Jon Litwack, NATIONAL's Director of Analytics & Insights, and Luc Levasseur, Director Corporate Communications, as they review key research tools and lead a discussion on how to measure the outcome of any communications program.
STRENGTH IN NUMBERS
Communicators have a facility with words, and are able to develop interesting content and strong narrative with relative ease. But they sometimes lack comfort with numbers, missing out on career opportunities and access to the c-suite. Join NATIONAL Equicom's Joe Racanelli, Vice President, and Conrad Seguin, Account Executive, for an interactive discussion on the key financial terms that communicators need to be familiar with. How are they calculated? Why are they important for your company's narrative?